Bell Pre Burning Up YouTube, Takes a Page from McNamee’s Playbook
Episode 2 of Bell's "Meet My Palm Pre" video series has been posted. Called "That phone goes great with your nails", this new video looks to show that the Pre appeals to women by having a guy show it off in a nail salon. Reached for comment, Roger McNamee said "See, I told you the mirror would be a hit with women," while women said "Fiddle de dee, Roger, that Pre has given us the vapors."
Setting aside the tone-deaf clichés and assumptions about what women want in a smartphone that are implicit in the ad, it does continues the first episode's tactic of showing not only what the Pre can do for you, but how practical it is to use the phone's features.
Also hitting the YouTube waves lately is MobileSyrup's overview of the Pre in video form. Part 1 gives a basic rundown of the hardware, card system, and gesture area, while part 2 goes more into depth. As expected, the Sprint-branded apps, like Sprint Navigation, are absent as is the Amazon MP3 store. Part 3 covers the Touchstone, which reportedly will cost $79.95 Canadian.
Pre appears in Canadian ad circulars
This is the week, my friends. The Palm Pre launches on Bell Mobility this Thursday, August 27th, and unlike Sprint's launch, Bell is actually going to do something crazy: advertising. We've already seen the television ads and online series that Bell is running, but in case you happen to miss those, the Friday ad circulars came with two spots touting the Pre, one for Future Shop and the other for Best Buy Mobile (after the break).
Thanks to our man Rene of The iPhone Blog for sending these in!