Inspecta-Gadget
25Aug/090

Bell Pre Burning Up YouTube, Takes a Page from McNamee’s Playbook

Episode 2 of Bell's "Meet My Palm Pre" video series has been posted. Called "That phone goes great with your nails", this new video looks to show that the Pre appeals to women by having a guy show it off in a nail salon. Reached for comment, Roger McNamee said "See, I told you the mirror would be a hit with women," while women said "Fiddle de dee, Roger, that Pre has given us the vapors."

Setting aside the tone-deaf clichés and assumptions about what women want in a smartphone that are implicit in the ad, it does continues the first episode's tactic of showing not only what the Pre can do for you, but how practical it is to use the phone's features.

Also hitting the YouTube waves lately is MobileSyrup's overview of the Pre in video form.  Part 1 gives a basic rundown of the hardware, card system, and gesture area, while part 2 goes more into depth. As expected, the Sprint-branded apps, like Sprint Navigation, are absent as is the Amazon MP3 store. Part 3 covers the Touchstone, which reportedly will cost $79.95 Canadian.

[video link for Pre users]

21Aug/090

Bell Wants Us To Meet Their Pre

Bell is certainly taking their upcoming Palm Pre launch seriously.  The above video is the first episode of what seems to be a new Bell online Palm Pre campaign.  Very well done, in my opinion, this video uses everyday people on the street and gets their opinion on the Palm Pre.

This kind of product advertising is always effective in my eyes.  Unlike the Palm commercials, which seem disconnected from reality, this video seems grounded in the reality of everyday life, showing the Pre can do things the average person desires, but might not think of offhand, like photo uploading to facebook.

Also in Bell news is this this new Bell TV spot:

The video, as Engadget points out, is strikingly similar to the iPhone ads.  But maybe that's not a bad thing.  Love or hate the iPhone, their tv ads are successful. They directly show off key features of the device. This is the kind of advertising the Palm Pre needs in order to get its foot in the door for the average consumer who isn't a smartphone buff.

Also very interesting in the TV spot is how Google Maps is operating.  It rotates! This has led some to believe the Bell Palm Pre will include WebOS 1.2, while others just think it's an overzealous ad man. With the Palm Pre coming to Bell  on August 27th, we certainly won't have long to wait to find out.